For a boutique and for fashion professionals in general, it's not always easy to know whether the trip (and the costs associated with it) is really worth it. In reality, the usefulness of attending fashion trade shows depends mainly on the experience, location, availability and priorities.
So far this year I have attended a few fashion trade shows, and here’s why I think it benefits all fashionistas.
Discovering or confirming trends: it is easy to consult fashion magazines with great care, scrutinize the web and blogs regularly, when it comes to knowing new fashion trends, visiting a trade show remains an excellent means - for not to say the best - to discover in preview the very last innovations. Such as “Who´s next”, “trendy” corners are set up to allow you to quickly take stock of the major trends of the moment. In addition, by visiting the trade shows you will be completely immersed in the fashion world. As you progress through stands and brands, you will see for yourself that certain styles, certain models and certain colours or cuts are repeated: find them!
Discover new brands, new creators and craftsmen. There are many brands that choose other means of distribution or who do not have the time or the means to create a network of representatives. Trade shows, therefore, give you the opportunity to discover these brands and especially the creators who are starting out. It’s also a good way to get exclusivity for these brands.
Meet with suppliers who are distant or located abroad. A great way to stand out from the competition is to offer your customers items from foreign brands. Due to their international influence, certain shows manage to attract many foreign brands that in other circumstances you would never have discovered (for lack of time or money to travel). Why not take advantage of the shows to discover brands that are located outside your borders.
Get a privileged contact with your usual suppliers: take advantage of your visit to trade shows to consolidate your relationship with your suppliers. This is the perfect opportunity to establish privileged contacts with the brands you work with: don't underestimate the benefits. At a time when almost everything can be done remotely, human contact in a relaxed atmosphere makes it possible to establish a "face to face" relationship. Your supplier will remember you, associate a face with your customer account and this will have a very positive impact on your future relationships.
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